MEDELA’S REVOLUTIONARY FREESTYLE® WINS JPMA INNOVATION AWARD
2-Phase Expression technology coupled with hands-free mobility allows active moms more freedom
MCHENRY, Ill., September 12, 2008 — Medela’s Freestyle®,
the first rechargeable, hands-free, double-electric breastpump to give
moms true pumping mobility, has won a coveted 2008 JPMA Innovation
Award. Freestyle beat out more than 100 contenders for one of 10 spots
awarded at the September ABC Expo in Las Vegas, Nev., last week. A
panel of trade media and industry buyers judged the competing
products.“Since 1989, JPMA has spotted and saluted the best new
products to hit the marketplace,” said Amy Chezem, communications
director at JPMA. “We are pleased to honor Medela’s Freestyle
breastpump this year for its technical innovation, marketability,
trend-setting potential, appeal and usefulness.”
Freestyle
was developed after five years of research as well as hundreds of hours
spent talking to health professionals and observing more than 1,000
mom-testers. The result is a hands-free breastpump that is
revolutionarily small, weighing less than a pound, but exceedingly
powerful with Medela’s research-based 2-Phase Expression® technology that allows moms to get more milk in less time.
“Freestyle
really demonstrates Medela’s understanding of moms’ needs,” said Rachel
Mennell, Medela’s director of marketing communications. “We are
thrilled that JPMA recognized the innovation that was required to
create a hands-free, lightweight, portable breastpump.”
Freestyle
has a suggested retail price of $379.99 and is now available at
specialty and mass retailers for purchase. To find a location near you,
visit www.medelafreestyle.com.
About Medela
Medela
provides the most technologically advanced, superior-quality
breastpumps and breastfeeding accessories to nursing mothers around the
world. A longtime champion of breastfeeding, Medela is the only company
to develop products based on research by the world’s leading lactation
experts. As a result, Medela’s breastpumps are the number one choice of
healthcare professionals and healthcare facilities worldwide, including
80 percent of U.S. hospitals.
Medela has developed an
extensive line of products to meet the diverse needs of nursing
mothers. These products include hospital-grade, double and single
electric and manual breastpumps; breastfeeding accessories such as pump
cleaning products, breast care products and specialty feeding devices;
and maternity and nursing intimate apparel.
Founded in 1961
by Olle Larsson in Zug, Switzerland, Medela continues to grow under the
ownership of the Larsson family. Medela serves customers through a
worldwide network of distribution partners in more than 90 countries
and its 13 subsidiaries in the United States, Switzerland, Canada,
Germany, Sweden, France, Benelux (Belgium, the Netherlands and
Luxembourg), Italy, Japan, Russia, the United Kingdom, China and Spain.
The company entered the United States more than 25 years ago; its U.S.
headquarters are located in McHenry, Illinois.
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